Introduction – Rising Demand for Learning-Driven Play
According to the Global Educational Toys Market Industry Report by Mordor Intelligence, the global educational toys market size is estimated to reach USD 108.51 billion by 2030, up from USD 72.59 billion in 2025, reflecting a steady 8.36% CAGR during the forecast period (2025–2030). This growth reflects a rising global awareness of early childhood development and an increasing emphasis on play-based education across homes and institutions.
Parents today are prioritizing educational value over simple entertainment, leading to greater adoption of STEM-based, Montessori-inspired, and interactive learning toys. The global educational toys market industry analysis shows that this growth is also being driven by government initiatives supporting early education, digital integration in learning tools, and a growing focus on sustainable toy materials. With companies like LEGO Group, Mattel Inc., Hasbro Inc., VTech Holdings, and Spin Master leading through innovation and eco-friendly design, the educational toys landscape continues to expand across regions such as Europe, North America, and Asia-Pacific.
Get a Sample Report of global educational toys market Forecast - https://www.mordorintelligence.com/industry-reports/global-educational-toys-market?utm_source_globbook
Key Trends in the Global Educational Toys Market
- Growing Parental Awareness of Early Childhood Development
Parents are increasingly aware of the role educational toys play in nurturing critical early skills such as problem-solving, emotional intelligence, and creativity. Governments worldwide are endorsing play-based curricula, recognizing its benefits in cognitive and social development. Programs like the U.S. Preschool Development Grants and China’s Anji Play have strengthened this awareness, encouraging parents to invest in high-quality learning tools. Companies such as Lovevery and Hape are expanding internationally with Montessori-inspired play kits, aligning with this growing demand.
- Integration of Smart and Connected Learning Toys
The rise of digital learning has led to a surge in AI, AR/VR, and app-integrated educational toys that personalize learning experiences. Products like VTech’s Kidizoom Smart Tablet and LEGO’s coding kits exemplify this movement. These smart toys adapt to each child’s learning pace and foster language, logic, and problem-solving abilities. As parents seek balanced tech engagement, the global educational toys market is witnessing a shift toward interactive yet safe, privacy-compliant digital play tools.
- STEM-Focused Toys Fuel Market Momentum
STEM-based learning toys are among the fastest-growing segments, supported by government initiatives and parental preference for hands-on skill development. Building sets, coding robots, and engineering kits appeal to children’s curiosity while strengthening foundational academic skills. Brands like Wondery, LEGO Education, and Horizon Group are launching STEM-themed collections that combine fun with functional learning, ensuring long-term engagement among children aged 5–12 years.
- Play-Based and Experiential Learning Models
Educational policies now emphasize experiential play as a cornerstone of early learning. Governments in countries like Australia and the U.K. are investing in toy libraries and STEAM programs that promote creativity and inclusivity. Toy brands are responding by producing eco-friendly, sensory-focused kits and screen-free play sets that encourage exploration. Subscription-based educational boxes by companies like Flintobox and Learning Resources reflect this growing preference for structured, hands-on engagement.
- Sustainability and Ethical Manufacturing Take Center Stage
Eco-conscious parents are influencing the market’s transition toward recycled and bio-based toy materials. Brands such as Green Toys, Dantoy, and Hape are producing toys from bamboo and recycled plastics, using transparent packaging to showcase sustainability credentials. This shift not only meets consumer expectations but also aligns with regional eco-regulations, particularly in Europe and North America. Sustainability storytelling and certifications are now strong selling points in the global educational toys market industry report.
Explore the full report for in-depth insights and global educational toys market forecasts - https://www.mordorintelligence.com/industry-reports/global-educational-toys-market?utm_source_globbook
Market Segmentation – Key Insights by Product Type, Age, Material, and Distribution
The global educational toys market industry analysis divides the landscape into distinct segments:
By Product Type
- STEM Toys – Coding kits, robotics, and engineering models are driving innovation and skill development.
- Games & Puzzles – Remain widely popular for improving memory, logic, and family interaction.
- Building & Construction Toys – Encourage spatial and creative thinking among children.
By Technology Integration
- Non-Electronic Traditional Toys – Continue to dominate due to parental preference for screen-free play.
- Smart Toys (AI/AR/IoT Enabled) – Rapidly expanding, offering adaptive, interactive, and connected learning experiences.
By Age Group
- 0–4 Years – Fastest-growing segment due to parental investment in developmental play tools.
- 5–8 Years – Largest consumer base as this group engages in structured educational play both at school and home.
By Material
- Conventional Plastics – Still prevalent for durability and cost-effectiveness.
- Recycled & Bio-Based Plastics – Growing in adoption due to eco-conscious consumer preferences.
By Distribution Channel
- Supermarkets/Hypermarkets – Strong presence through in-store promotions and seasonal discounts.
- Online Retail – Fastest-growing, powered by e-commerce platforms like Amazon, Flipkart, and JD.com.
- Specialty Stores – Serve as experiential hubs offering curated, high-quality educational products.
This segmentation reflects how the global educational toys market size continues to diversify to meet evolving consumer needs across demographics and regions.
Key Players Driving the Global Educational Toys Market
The competitive landscape is shaped by a mix of global leaders, regional brands, and emerging eco-focused startups.
Major players include:
- LEGO Group – Expanding its robotics and coding kits under LEGO Education.
- Mattel Inc. – Broad portfolio of developmental toys targeting various age groups.
- VTech Holdings Ltd. – Leading in interactive, tech-integrated learning products.
- Hasbro Inc. – Combining entertainment licensing with educational offerings.
- Spin Master Corp. – Known for creative STEM kits and engaging learning platforms.
Regional players like Bandai Namco, Funskool India, and Hape International are enhancing their presence with localized themes and eco-friendly materials. Meanwhile, startups such as Osmo and Flintobox are driving subscription-based models that merge physical play with digital learning. These key companies are innovating to balance screen-based interaction with tactile play, creating holistic learning experiences for children worldwide.
Conclusion – A Future Built on Learning, Play, and Sustainability
The global educational toys market stands at a transformative point, shaped by parental involvement, digital integration, and a renewed focus on sustainability. As governments and educational institutions continue to endorse play-based learning, toy manufacturers are aligning their offerings to meet the growing expectations of both parents and educators.
From STEM toys and smart learning tools to eco-conscious materials and digital distribution, the market’s direction points toward inclusivity, engagement, and responsible innovation. The continued expansion of e-commerce and the rising global awareness of developmental play will keep fueling growth, making the global educational toys market industry report a valuable reference for stakeholders seeking to understand and navigate this dynamic sector.
Ultimately, the educational toys industry is not just about play—it’s about shaping the foundation of lifelong learning, creativity, and critical thinking, ensuring that the next generation learns through curiosity, imagination, and joy.
About Mordor Intelligence:
Mordor Intelligence is a trusted partner for businesses seeking comprehensive and actionable market intelligence. Our global reach, expert team, and tailored solutions empower organizations and individuals to make informed decisions, navigate complex markets, and achieve their strategic goals.
With a team of over 550 domain experts and on-ground specialists spanning 150+ countries, Mordor Intelligence possesses a unique understanding of the global business landscape. This expertise translates into comprehensive syndicated and custom research reports covering a wide spectrum of industries, including aerospace & defense, agriculture, animal nutrition and wellness, automation, automotive, chemicals & materials, consumer goods & services, electronics, energy & power, financial services, food & beverages, healthcare, hospitality & tourism, information & communications technology, investment opportunities, and logistics.
For any inquiries, please contact:
https://www.mordorintelligence.com/contact-us