The Role of Visual Identity in Modern Branding In today’s hyper-competitive retail environment, the first physical interaction a consumer has with a brand is through its packaging and labelling. This initial touchpoint is critical for building trust to ensure their products stand out on crowded shelves. A high-quality...

In today’s fast-paced consumer market, packaging has evolved far beyond being just a protective cover for products. It has become an essential part of branding, marketing, and customer satisfaction. Especially in the kitchenware industry, where products range from delicate glass items to heavy cookware, the right...