The foundation of successful arbitrage lies in choosing the right offer. At this stage, it is important to highlight that the Parimatch affiliate program, along with other major brands, attracts arbitrage specialists with stable payouts, strong brand recognition, and high conversion rates. The stronger the brand and the better its GEO adaptation, the higher the likelihood that purchased traffic will convert and generate consistent profit.

Classic Traffic Arbitrage Methods
The most common approach is arbitrage through paid advertising channels such as Facebook*, Google Ads, TikTok, and push networks. Affiliates continuously test creatives, audiences, and traffic funnels, optimizing campaigns to achieve positive ROI. Push notifications and pop traffic also remain popular, as they allow for rapid scaling when combined with a well-structured conversion funnel.

Semi-Free and SEO-Based Arbitrage
In addition to paid sources, many affiliates actively use semi-free traffic channels, including social media platforms, forums, YouTube, and TikTok, without direct advertising expenses. Special attention should be given to SEO-based arbitrage, which involves building niche websites around specific offers and monetizing organic traffic. While this method requires more time and effort, it can deliver a stable and long-term flow of leads.