Meat and Poultry Market in Australia 2025:

How Big is the Australia Meat and Poultry Market?

The Australia meat and poultry market size reached 3.35 Million Tons in 2024. Looking forward, IMARC Group expects the market to reach 4.85 Million Tons by 2033, exhibiting a growth rate (CAGR) of 3.80% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 3.35 Million Tons

Market Size in 2033: 4.85 Million Tons

Market Growth Rate (CAGR) 2025-2033: 3.80%

Australia Meat and Poultry Market Trends and Drivers:

The Australian meat and poultry market is experiencing vibrant growth, fueled by evolving consumer preferences, rising protein intake, and an overwhelming focus on the quality and traceability of products. In short, Australians are increasingly showing a preference for high-protein diets, which is greatly propelling demand for fresh and processed meat foods in the country. Such a shift is supported by growing health and nutrition awareness among consumers, which encourages them to opt for lean cuts along with hormone-free and responsibly produced meat. Further, expansion in higher-value product segments such as grass-fed beef and organic poultry is supporting market diversification and value sales. Supercenters and grocery chains are responding by fortifying product ranges and enhancing private-label products that emphasize sustainability, animal welfare, and local sourcing.

The recovery and growth of the foodservice sector—particularly in premium dining and fast-casual segments—are also having a crucial role to drive demand for poultry and meat. Demand for convenience-oriented and ready-to-cook meat products has also grown as lifestyles have become busier and home-based cooking solutions are preferred more or less universally. Also, exports remain a firm underpinning of the Australian meat industry with extremely high demand from foreign markets, particularly in Asia and the Middle East, where there is a strong demand for Australian lamb and beef because of their high quality and safety. Packaging and processing technology improvements, along with improved cold chain logistics, are adding shelf life to products and aiding nationwide distribution. Lastly, government support to agriculture and breeding and feed technology development are helping the producers to meet both domestic and export demand effectively. All these points emphasize the strength and long-term outlook of Australia meat and poultry market, positioning it for sustained growth and durability amidst changing consumers and regulatory landscape.

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Australia Meat and Poultry Market Segmentation:

The report has segmented the market into the following categories:

Type Insights:

  • Meat
  • Poultry

Animal Type Insights:

  • Chicken
  • Beef
  • Pork
  • Duck
  • Lamb
  • Turkey

Freshness Insights:

  • Fresh
  • Frozen
  • Processed

Distribution Channel Insights:

  • Supermarkets/Hypermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Retailers
  • Food Service

Packaging Insights:

  • Tray
  • Vacuum-Packed
  • Modified Atmosphere Packaging
  • Bulk

Regional Insights:

  • Australia Capital Territory & New South Wales
  • Victoria & Tasmania
  • Queensland
  • Northern Territory & Southern Australia
  • Western Australia

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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