Coffee Market in Vietnam 2025:

How Big is the Vietnam Coffee Industry?

Vietnam coffee market size reached 70.7 Thousand Tons in 2024. Looking forward, IMARC Group expects the market to reach 101.5 Thousand Tons by 2033, exhibiting a growth rate (CAGR) of 3.7% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: 70.7 Thousand Tons

Market Size in 2033: 101.5 Thousand Tons

Market Growth Rate (CAGR) 2025-2033: 3.7%

Vietnam Coffee Market Trends and Drivers:

The Vietnam coffee market is developing fast, underpinned by robust domestic demand, rising export demand, and growing specialty coffee culture. Vietnam is among the world's leading producers of coffee, and above all of robusta beans, which has been the foundation of its presence on world markets. In reality, increasing urbanization and emerging middle class are driving a consumer trend in specialty and high-end coffee, leading to high-end product launches across key cities. Furthermore, growth of café culture among youth and young working professionals is leading to both global and domestic democratization of coffee chains, leading to lifestyle-based demand for artisanal products. Moreover, modernization of agricultural procedures and post-harvesting processing through technological progress improves quality, sustainability, and yield efficiency and lures domestic and international investment. Furthermore, government support for coffee production and export bases is playing a significant role in market growth, while export promotion agreements are creating new openings for Vietnamese coffee in world markets, mainly Europe and Asia.

Similarly, consumers are becoming more aware of sustainable and socially conscious coffee, and this is compelling producers to secure endorsements like Fair Trade and Rainforest Alliance, boosting export value. In addition, e-commerce and digitalization are also playing a notable role in the domestic market by allowing brands and farmers to directly connect consumers, thereby eliminating intermediaries and resulting in higher margins. Furthermore, innovation in ready-to-drink coffee products and flavored cups is also targeting on-the-go customers and younger generations as well, pushing demand further. Further, the country's robust agricultural sector and climatic appropriateness for coffee farming ensure it to be a good place for diversified crops and research-based farming. In the same vein, experiential coffee retailing, including barista training centers, coffee tourism, and experiential cafés, is enriching customer interaction and building brand loyalty. Overall, Vietnam coffee market is influenced by a mix of cultural transformation, economic development, technological advancement, and world demand factors to be a key export market as well as a future home consumption hub in the global coffee market.

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Vietnam Coffee Industry Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Whole Bean
  • Ground Coffee
  • Instant Coffee

Distribution Channel Insights:

  • On-Trade
  • Off-Trade
    • Supermarket and Hypermarket
    • Specialty Stores
    • Online Retail
    • Others

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. 

Key highlights of the Report:

  • Market Performance (2019-2024)
  • Market Outlook (2025-2033)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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