Thailand Toys Market 2025-2033

As indicated in the latest market research report published by IMARC Group, titled “Thailand Toys Market Size, Share, Trends and Forecast by Product Type, Age Group, Sales Channel, and Region, 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

How Big is Thailand Toys Market  ?

The Thailand toys market size reached USD 455.76 Million in 2024. The market is projected to reach USD 779.98 Million by 2033, exhibiting a growth rate (CAGR) of 5.52% during 2025-2033.

Thailand Toys Market Trends:

The toys market in Thailand is a well-established, fast-growing and colourful field of business, representing both the beautiful cultural history of Thailand and the increasing demand from consumers within the country for traditional and modern toys. Thai toys often blend local craftsmanship with contemporary design, somewhat of an amalgamation of unique traditional and modern play things, such as any range of handmade dolls and wooden puzzles, or sustainable and eco-friendly products. There is also a great deal of with traditional toys and described traditional crafts such as shadow puppets and intricately hand-carved wooden figurines, especially at festivals and cultural events as lost art forms celebrate the wonderful history of the artistic traditions.

The growth of educational toys and especially STEM toys is notable as parents seek out opportunities that can engage their child’s creativity and cognitive skills. International brands continue to be a force with urban family demand for branded products; e-commerce and social media has also allowed local manufactures to be competitive with large, global manufacturers while providing opportunities for market growth.

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Thailand Toys Market Scope and Growth Analysis:

Sustainability is an emerging trend in Thailand's toy market, with many manufacturers exploring sustainable material options like bamboo, recycled plastic, and organic fabrics. Consumers in Thailand are becoming increasingly aware of the consumption of plastic toys and the need to adopt a more sustainable purchasing approach aligned to the sustainable consumption movement. Global pop culture is important to the Thai toy market and has demonstrated growth in popularity with licensed toys from cartoons, movies, and anime, driving sales with children and collectors alike.

Local toy fairs and exhibitions help cultivate innovation in the toy market to promote manufacturers and connect buyers with sellers creating a vibrant ecosystem for established and emerging brands. The government is also helping to promote this sector of the economy as a strategic industry of support towards creative groups, supporting entrepreneurism, and preserving traditional toys. The market continues to evolve in a way that is both sensitive to preserving the Thai cultural identity and engaging with trends that will appeal to an array of consumers.

Thailand Toys Market Forecast & Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest Thailand toys market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Product Type Insights:

• Action Figures
• Building Sets
• Dolls
• Games and Puzzles
• Sports and Outdoor Toys
• Plush
• Others

Age Group Insights:

• Up to 5 Years
• 5 to 10 Years
• Above 10 Years

Sales Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others

Regional Insights:

• Bangkok
• Eastern
• Northeastern
• Southern
• Northern
• Others

Competitive Landscape: