The global natural cosmetics market—encompassing a’del natural cosmetics, apis natural cosmetics, natural cosmetics UK, and other leading natural cosmetics brands—is experiencing remarkable growth. According to Straits Research, the market was valued at USD 39.4 billion in 2024 and is projected to grow from USD 42.1 billion in 2025 to USD 69.8 billion by 2033, at a CAGR of 6.4%.
This surge is fueled by rising demand for best natural cosmetics, natural organic cosmetics, and all natural cosmetics products that are free from synthetic fragrances, parabens, sulfates, and petrochemicals. Consumers increasingly prefer natural beauty cosmetics and natural makeup that combine safety, performance, and ethical sourcing.
Certifications such as COSMOS and USDA Organic are shaping the industry, while innovative companies like it cosmetics and eco-focused startups are pushing boundaries with science-backed formulations.
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Latest Trend: Biotech-Enhanced Natural Beauty
The clean beauty sector is shifting from simply avoiding harmful chemicals to embracing biotech-derived skincare actives. For example, sugarcane-derived squalane, created via precision fermentation, offers vegan compliance, purity, and reduced environmental impact. This move aligns with consumer expectations for natural cosmetics products that deliver visible results without compromising sustainability.
Brands leveraging lab-grown botanicals are gaining an edge in the natural beauty cosmetics sector by blending tradition with cutting-edge science.
Comparison: Natural Cosmetics vs. Organic Cosmetics
- Natural Cosmetics: Contain ingredients from natural sources (plants, minerals, marine extracts) with minimal synthetic processing. Examples include a’del natural cosmetics and apis natural cosmetics.
- Organic Cosmetics: A subcategory of natural cosmetics that meet strict organic certification standards (e.g., ECOCERT, USDA Organic), ensuring ingredients are grown without synthetic pesticides or GMOs. Organic cosmetics are always natural, but not all natural cosmetics are organic.
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Market Segmentation Overview
By Product Type
- Skincare Products (moisturisers, cleansers, serums)
- Haircare Products (shampoos, conditioners, hair oils)
- Makeup and Colour Cosmetics
- Fragrances & Deodorants
- Baby Care Products
- Men’s Grooming Products
By Ingredient Type
- Plant-Based Extracts (aloe vera, chamomile)
- Essential Oils & Botanicals (tea tree, lavender)
- Mineral-Based Ingredients (zinc oxide, clay)
- Animal-Derived Ingredients (beeswax, lanolin)
- Certified Organic Compounds
- Marine-Based Extracts
By Distribution Channel
- Online Retail & E-commerce
- Pharmacies & Health Stores
- Speciality Organic Stores
- Supermarkets & Hypermarkets
- DTC Subscription Models
Key Players
- L’Oréal S.A.
- The Estée Lauder Companies Inc.
- Unilever PLC
- Beiersdorf AG
- Natura andCo Holding S.A.
- Weleda AG
- Burt’s Bees (a Clorox Company)
- Heritage Store (Nutraceutical Wellness Inc.)
- Hauschka (WALA Heilmittel GmbH)
- Korres S.A. Natural Products
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Regional Highlights
- North America – The largest market for natural cosmetics and home to major players like it cosmetics, with consumers favoring cruelty-free, eco-conscious formulations.
- Europe – Particularly strong in natural cosmetics UK and Germany, where best natural cosmetics and natural organic cosmetics are mainstream.
- Asia-Pacific – Fastest-growing region for all natural cosmetics, blending herbal heritage with modern science.
About Straits Research
Straits Research delivers in-depth industry insights to help brands in the natural cosmetics products space make strategic growth decisions.
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