Pune, India, August 22, 2025 – According to a new report by Straits Research, the global deodorant roll-on market was valued at USD 7.15 billion in 2024 and is expected to reach USD 12.22 billion by 2033, growing at a CAGR of 6.14% (2025–2033). The market’s growth is fueled by rising hygiene awareness, eco-friendly innovations, influencer marketing, and increasing demand for brands like Nivea deodorant, Dove deodorant, and Rexona deodorant.

Market Size & Forecast

  • 2024 – USD 7.15 Billion
  • 2025 – USD 7.59 Billion
  • 2033 – USD 12.22 Billion
  • CAGR (2025–2033) – 6.14%

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Market Scope & Growth Drivers

The deodorant roll-on market is expanding as consumers prioritize personal hygiene, odor control, and grooming routines. Roll-on deodorants are particularly favored for their ease of application, portability, and skin-friendly formulations.

  • Hygiene Awareness – Public health campaigns and social initiatives highlight the importance of daily hygiene, increasing demand for effective deodorant roll-ons.
  • Influencer & Celebrity Endorsements – Platforms like TikTok, Instagram, and YouTube popularize roll-on brands, including Nivea, Dove, and Rexona deodorants, influencing younger consumers.
  • Convenience Products – Compact and travel-ready roll-on deodorants offer ease of use and portability, ideal for active lifestyles.
  • Male & Female Grooming Trends – Rising demand for gender-specific formulas, including antiperspirant deodorants and natural roll-ons, drives market expansion.

Market Segmentation

  • By Type: Alcohol-Based, Alcohol-Free, Antiperspirants, Others
  • By Gender: Male, Female, Unisex
  • By Packaging Type: Plastic Roll-On Bottles, Glass Bottles, Refillable & Sustainable Packaging
  • By Distribution Channel: Supermarkets/Hypermarkets, Pharmacies, Convenience Stores, Online Retail, Specialty Stores
  • By Region: North America, Europe, Asia-Pacific, Latin America, Middle East & Africa

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Top global deodorant roll-on brands include:

  • Unilever – Dove, Rexona, Axe
  • Procter & Gamble – Old Spice, Secret
  • Beiersdorf AG – Nivea
  • L'Oréal S.A. – Vichy
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • Godrej Consumer Products Limited
  • Avon Products, Inc.
  • Revlon, Inc.
  • Reckitt Benckiser Group plc

Frequently Asked Questions (FAQs)

  • Is roll-on deodorant good for you?
  • What is the most effective roll-on deodorant?
  • Which is better: roll-on or spray deodorant?
  • Which roll-on is best for smelly underarms for females?
  • Are antiperspirant roll-ons safe?

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