The global dog dental chews market size was valued at USD 369.25 million in 2023 and is projected to reach USD 628.29 million by 2030, expanding at a CAGR of 7.9% from 2024 to 2030. This growth is being driven by rising pet ownership rates worldwide and the ongoing trend of pet humanization, where pets are increasingly treated as integral family members. As a result, there is greater emphasis on pets’ overall health and well-being, with oral hygiene emerging as a key area of focus. The heightened awareness of the link between oral health and general well-being has led to increased adoption of dog dental chews, which help prevent common dental issues while also promoting fresh breath and healthy gums. The market is also being boosted by a growing range of innovative and specialized products tailored to different breeds, life stages, and owner preferences.

Awareness of the health risks associated with poor dental hygiene has significantly influenced market dynamics. Many pet owners are now more informed about the consequences of neglecting oral health in dogs, which can result in periodontal disease, tooth decay, systemic infections, and even organ damage. The American Veterinary Dental Society (AVDC) estimates that around 80% of dogs develop signs of dental disease by the age of three, underscoring the urgent need for preventive measures. This awareness has created strong demand for products like dental chews, which are seen as a convenient and effective at-home solution to reduce plaque buildup and maintain long-term oral health in dogs.

Innovation in product development has become a central growth driver in the dog dental chews market. Manufacturers are consistently launching new formulations and designs to cater to evolving consumer demands. This includes chews with unique shapes and textures that provide enhanced mechanical cleaning while dogs chew, and dual-action products that combine chewing with brushing-like effects. Additionally, flavors such as chicken, beef, and peanut butter increase palatability, encouraging regular use. The inclusion of natural and functional ingredients such as coconut oil for antibacterial benefits, green tea extract for fresh breath, and probiotics for digestive and oral health has further strengthened consumer appeal. These innovations resonate strongly with health-conscious pet owners who increasingly prefer natural and holistic solutions for their pets.

Key Market Trends & Insights:

  • Regional Insights: North America led the global dog dental chews market in 2023 with a 34.55% revenue share, supported by high pet ownership rates and strong spending on pet healthcare. In the U.S., the market is expected to expand at a CAGR of 7.5% from 2024 to 2030, driven by premium product adoption and growing e-commerce penetration.
  • Product Insights: The dog dental bones segment was the largest category in 2023, accounting for 38.02% of revenue, due to its effectiveness and popularity. However, dog dental sticks are projected to grow at a CAGR of 8.2% as they gain traction among pet owners seeking more convenient and easily consumable options.
  • Ingredient Insights: Conventional chews dominated in 2023 with a 66.27% share, reflecting their wide availability and affordability. However, antibacterial dental chews are projected to grow at a CAGR of 8.6%, as owners increasingly demand enhanced preventive care options.
  • Age Group Insights: Adult dogs accounted for the largest share at 58.92% in 2023, given their higher consumption levels. Nevertheless, the puppy dental chews segment is expected to grow fastest at a 10.3% CAGR, supported by the rising awareness of preventive care from an early age.
  • Application Insights: The residential segment dominated in 2023 with an 87.18% share, as most sales are targeted toward household use. Meanwhile, the commercial segment, including veterinary clinics, boarding centers, and grooming services, is expected to expand at a 9.0% CAGR.
  • Distribution Channel Insights: Hypermarkets and supermarkets accounted for a 32.18% revenue share in 2023, benefiting from high visibility and consumer trust. However, online distribution channels are forecast to grow at a 9.6% CAGR, fueled by rising e-commerce adoption, subscription-based models, and the convenience of home delivery.

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Market Size & Forecast:

  • 2023 Market Size: USD 369.25 Million
  • 2030 Projected Market Size: USD 628.29 Million
  • CAGR (2024-2030): 7.9%
  • North America: Largest market in 2023

Key Players

The following are the leading companies in the dog dental chews market. These companies collectively hold the largest market share and dictate industry trends.

  • Mars, Inc.
  • Nestlé Purina PetCare
  • Colgate-Palmolive Company
  • Merrick Pet Care, Inc.
  • The J.M. Smucker Company
  • Blue Buffalo Co., Ltd.
  • WellPet LLC
  • Spectrum Brands Holdings, Inc.
  • Nutri-Vet Wellness LLC
  • Arm & Hammer

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Conclusion:

The dog dental chews market is experiencing robust growth, fueled by rising pet ownership, the increasing trend of pet humanization, and heightened awareness of canine oral health. With nearly 80% of dogs showing signs of dental disease at an early age, pet owners are turning to convenient and effective solutions like dental chews to prevent serious health complications. Innovation in product development, including unique chew designs, dual-action functionalities, and the use of natural ingredients, is further boosting consumer adoption and brand differentiation. Regional growth is strong in North America, while emerging markets in Asia-Pacific offer significant future opportunities. The rapid expansion of online retail channels, along with growing demand for specialized products for puppies and antibacterial formulations, highlights the evolving preferences of pet owners. Overall, the market is poised for sustained growth as manufacturers and retailers align with consumer demand for preventive, natural, and easily accessible dental care solutions for dogs.