The global durian fruit market size was valued at USD 1.74 billion in 2023 and is projected to reach USD 2.44 billion by 2030, expanding at a compound annual growth rate (CAGR) of 4.9% from 2024 to 2030. The steady market growth is primarily attributed to the increasing global popularity of durian as a luxury fruit and culinary delicacy. Once known mainly within Southeast Asia, durian has now become a symbol of exotic appeal in international markets. Consumers in non-traditional regions are increasingly developing a taste for the fruit, encouraged by growing exposure through international travel, food tourism, and social media.

Furthermore, the rising awareness of durian’s nutritional value notably its rich content of vitamins B and C, dietary fiber, potassium, and healthy fats has made it appealing among health-conscious consumers seeking natural, nutrient-dense foods. Durian’s use in functional foods and health-oriented desserts has also been on the rise. In parallel, the expansion of e-commerce platforms and global trade logistics has made durian more accessible to consumers across continents, allowing for convenient online purchasing and home delivery. This has significantly widened the market reach, especially for premium varieties such as Musang King and Monthong.

Technological advancements have also played a major role in propelling the market forward. Improvements in agricultural practices, post-harvest handling, and cold-chain technologies have enhanced both the quality and shelf life of durian products. These developments enable exporters to maintain freshness during long-distance shipping, making durian more attractive and accessible to global buyers.

Often referred to as the “king of fruits,” durian has successfully transcended cultural boundaries. Once limited to Southeast Asia, it is now finding strong acceptance in Western markets such as the United States, the United Kingdom, and Australia, where chefs and food brands are experimenting with the fruit in diverse culinary applications from ice creams and pastries to beverages and confectionery items. A notable development has been the introduction of durian-flavored offerings by global food chains, such as Dunkin’ Donuts and Baskin-Robbins, underscoring durian’s growing versatility and commercial potential in mainstream product lines. The future market outlook indicates that cross-cultural culinary fusion and innovative product launches will continue to drive durian’s global presence, with more durian-based items appearing in supermarkets, convenience stores, and gourmet outlets across Europe and North America.

Key Market Trends & Insights:

• Regional Analysis: The Asia Pacific durian fruit market accounted for the largest revenue share of 36.9% in 2023, driven by the fruit’s native origins and deep cultural significance in countries such as Thailand, Malaysia, and Indonesia. These nations dominate global durian production and export, with Thailand being a key supplier to China and other Asian markets. Strong domestic consumption and established export networks further strengthen the region’s leadership in the global durian industry.
• By Product Type: The frozen pulp & paste segment represented the largest share of 70.0% of total market revenue in 2023. This dominance is attributed to the convenience, longer shelf life, and ease of transport of frozen durian products compared to fresh fruit. Frozen durian also retains much of its flavor and texture, making it a preferred option for international trade and food manufacturing. Meanwhile, the whole fruit segment is anticipated to grow at a CAGR of 4.5% from 2024 to 2030, supported by the increasing demand from specialty grocery stores and consumers who prefer natural, unprocessed products.
• By Distribution Channel: In 2023, the supermarkets & hypermarkets segment held the leading position, driven by the widespread availability of fresh and processed durian in large retail chains. These stores provide consumers with the convenience of accessing various durian-based products under one roof. However, the online distribution channel is projected to witness the fastest growth during 2024–2030, owing to the expanding reach of digital platforms, efficient cold-chain delivery systems, and the growing preference for online grocery shopping among urban consumers.

Order a free sample PDF of the Durian Fruit Market Intelligence Study, published by Grand View Research.

Market Size & Forecast:

• 2023 Market Size: USD 1.74 Billion
• 2030 Projected Market Size: USD 2.44 Billion
• CAGR (2024-2030): 4.9%
• Asia Pacific: Largest market in 2023

Key Companies & Market Share Insights:

The global durian fruit market is highly competitive, featuring several prominent players that contribute to market expansion and innovation. Major companies include Charoen Pokphand Group, Sunshine International Co., Ltd., Chainoi Food Company Limited, and Thai Agri Foods Public Company Limited, among others. These firms play a crucial role in production, processing, packaging, and international distribution, ensuring consistent product quality and brand recognition in both domestic and export markets.

• Charoen Pokphand Group (CP Group): A leading agribusiness conglomerate based in Thailand, CP Group is deeply integrated into the durian supply chain. The company has developed a strong distribution network and diversified product portfolio encompassing fresh, frozen, and processed durian. CP Group’s strategic expansion focuses on increasing durian exports to China, capitalizing on its established relationships with supermarkets and convenience store chains. The company’s focus on maintaining high quality and traceability standards enhances consumer trust and reinforces its leadership position in the regional market.
• Sunshine International Co., Ltd.: Renowned for its frozen durian products, Sunshine International exports a variety of premium fruit products to global markets, particularly Australia and Canada, under its well-known brand “Fruit King.” The company has built its reputation on advanced freezing technologies that preserve the fruit’s natural taste and texture. By offering year-round availability and consistent quality, Sunshine International has strengthened its international presence and contributed significantly to promoting durian as a global fruit commodity.

Explore our latest blogs: Global Industry Herald

Conclusion:

The global durian fruit market is set to witness steady growth through 2030, driven by increasing international demand, enhanced accessibility through e-commerce, and continuous innovations in post-harvest technologies. The fruit’s growing recognition as both a delicacy and a nutritious food choice is expanding its appeal among health-conscious and adventurous consumers worldwide. Furthermore, the entry of durian-based products into mainstream retail and foodservice channels across Western markets signals a broader cultural acceptance. With major producers strengthening export capabilities and developing value-added products, the market is poised for sustained expansion and diversification in the coming years.