The global reduced sugar food and beverages market was valued at USD 46.18 billion in 2021 and is projected to reach USD 99.79 billion by 2030, growing at a compound annual growth rate (CAGR) of 8.9% from 2022 to 2030. This growth is primarily driven by increasing health consciousness among consumers, rising incidences of lifestyle-related diseases such as obesity and diabetes, and a growing preference for healthier food and beverage options.

Key Market Trends & Insights

  • North America accounted for the largest revenue share of over 30% in 2021.
  • Asia Pacific is expected to emerge as the fastest-growing regional market and register a CAGR of 9.9% over the forecast period.
  • By product, the beverage segment contributed to a larger market share of over 40% in 2021.
  • By distribution channel, The supermarkets and hypermarkets segment held the largest share of over 65% in 2021.

Market Size & Forecast

  • 2021 Market Size: USD 46.18 Billion
  • 2030 Projected Market Size: USD 99.79 Billion
  • CAGR (2022-2030): 8.9%
  • North America: Largest market in 2023
  • Asia Pacific: Fastest growing market

The demand for reduced sugar products is being propelled by several key factors:

  • Health Awareness: Consumers are increasingly aware of the health risks associated with excessive sugar consumption, leading to a shift towards low-sugar and sugar-free alternatives.
  • Product Innovation: Manufacturers are investing in research and development to create innovative products that offer reduced sugar content without compromising on taste.
  • Regulatory Support: Governments worldwide are implementing policies to reduce sugar intake, such as sugar taxes and labeling requirements, encouraging both consumers and manufacturers to opt for healthier options.
  • E-commerce Growth: The rise of online shopping has made it easier for consumers to access a wide range of reduced sugar products, further boosting market growth.

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Key Companies & Market Share Insights

Leading companies in the reduced sugar food and beverages market include:

  • Coca-ola: Known for its Coca-Cola Zero Sugar, the company has seen a 14% increase in sales of this product, reflecting strong consumer demand.
  • PepsiCo: Acquired the prebiotic soda brand Poppi for $1.95 billion, signaling a strategic move into the healthier beverage segment.
  • Nestlé: Offers a range of reduced sugar products across various categories, including beverages and snacks.
  • Unilever: Focuses on reformulating existing products to reduce sugar content and introduce healthier alternatives.
  • Danone: Expanding its portfolio to include low-sugar and sugar-free options, particularly in the dairy segment.

Conclusion

The reduced sugar food and beverages market is experiencing significant growth, driven by increasing health awareness, product innovation, and supportive regulatory frameworks. As consumers continue to prioritize health and wellness, the demand for reduced sugar products is expected to rise, prompting companies to innovate and adapt to these changing preferences. This trend presents opportunities for both established and emerging companies to capitalize on the growing market for healthier food and beverage options

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