Pet Wearable Market Summary

The global pet wearable market size was estimated at USD 2.70 billion in 2023 and is projected to reach USD 6.89 billion by 2030, growing at a CAGR of 14.3% from 2024 to 2030. The market growth is supported by awareness among owners regarding the well-being of their pets. Increasing pet adoption rates, higher spending on pet healthcare, and rising concerns regarding pet safety and behavior monitoring are further contributing to the demand for smart and connected devices for pets.

Further, the pet wearable industry has attracted considerable funding over the last couple of years for an array of technology-enhanced products for pets, including cameras and wearables. The pet wearable industry is still in its initial stages of development. However, it is still characterized by increasing competition among key stakeholders and the threat of new entrants. The focus of OEM will be the development of products with the capability of efficiently collecting health metrics. Advanced features such as GPS tracking, activity monitoring, temperature detection, and biometric analysis are expected to enhance product adoption as pet owners seek proactive healthcare tools.

Key Market Trends & Insights

  • The North America pet wearable market held the highest market share nearly 38.0% in 2023. The region benefits from high disposable incomes, strong presence of leading technology companies, and a culture that prioritizes pet welfare and lifestyle products.
  • The pet wearable market in the U.S. is projected to witness growth at a CAGR of around 12.9% from 2024 to 2030 due to continuous innovation in pet care technology, increased awareness regarding pet fitness, and expanding availability of premium smart devices for companion animals.
  • By technology, the RFID segment in the pet wearable market recorded the highest revenue share of 40.03% in 2023, owing to its widespread use for identification, tracking, and theft prevention.
  • By product, the smart collar segment in the pet wearable market recorded the highest revenue share of 61.58% in 2023. These collars offer integrated features like GPS navigation and health monitoring, making them a preferred choice among pet owners.
  • By animal type, the dogs segment in the pet wearable market recorded the highest revenue share in 2023 as dog owners are more frequently adopting smart technologies to monitor pet behavior, exercise routines, and location.

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Market Size & Forecast

  • 2023 Market Size: USD 2.70 Billion
  • 2030 Projected Market Size: USD 6.89 Billion
  • CAGR (2024-2030): 14.3%
  • North America: Largest market in 2023

Key Companies & Market Share Insights

Some of the key players operating in the pet wearable market include Datamars, FitBark Service, Garmin Ltd., and among others.

  • Datamars is a Swiss technology company that specializes in identification, tracking, and monitoring solutions for a variety of industries, including the pet industry. They offer a variety of products and services for pets, including ID tags, GPS trackers, and activity monitors. Datamars also offers a variety of software solutions for the pet industry, including pet tracking software and pet management software. The presence of such major companies in the European region has been crucial in driving the growth of the Europe pet wearable market.
  • FitBark is a company that makes pet wearables, including the FitBark 2 and the FitBark GPS. The FitBark 2 is an accelerometer that is used to measure physical activity in dogs. The FitBark GPS is a tracker that can be used to track the location of a dog. Both the FitBark 2 and the FitBark GPS are designed to be low-cost and have a long battery life. The FitBark 2 has a battery life of about six months, while the FitBark GPS has a battery life of about three days. The FitBark 2 is a small, lightweight device that is attached to the collar of a dog. It uses a 3-axis accelerometer to measure the amount of activity that the dog is doing. The data from the accelerometer is then sent to the FitBark app, which can be used to track the dog's activity levels over time.

PETFON, Link my Pet, and LATSEN are some of the emerging market participants in the pet wearable market.

  • PETFON is a pet GPS tracker that uses a combination of GPS, WiFi, Bluetooth, and long-distance wireless technologies to track your pet's activity and pinpoint its location in real time. It is designed for outdoor use, such as camping or hiking. The tracking distance varies from 0.1-3.5 miles depending on the user's environment. PETFON consists of two modules, Controller and Tracker. The owner carries the Controller, and the Tracker is attached to the dog. To use PETFON, you need to download the PETFON app and follow the instructions. With the app, you can view your pet's activities and pinpoint their location at any time. The presence of such companies in the North American region has played a pivotal role in the growth of the North America pet wearable market.
  • Link My Pet is a health and wellness platform for pets that uses algorithms to develop solutions. The Link Smart Pet Wearable is a lightweight, waterproof collar attachment that connects pet parents to their pet's health, safety, and well-being. The app's algorithm offers customized activity targets by size, breed, size, and behavior aimed at making sure the pet gets enough exercise. The app can also be used to monitor the ambient temperature of the pet's location and get alerts if the temperature gets too hot or cold.

Key Players

  • Avid Identification Systems, Inc.
  • Barking Labs
  • Datamars
  • Felcana
  • FitBark Service
  • Garmin Ltd.
  • GoPro Inc.
  • LATSEN
  • Link My Pet
  • Loc8tor Ltd.
  • Mars, Incorporated
  • PETFON
  • PetPace
  • co.uk.Ltd.
  • Tractive

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Conclusion

The pet wearable market is anticipated to experience strong growth as pet owners increasingly look for ways to improve health monitoring, safety, and overall quality of life for their animals. Rapid advancements in connected technology, including smart sensors and AI-driven analytics, are helping transform how pet health and behavior are tracked. With a growing culture of pet humanization and greater investment in premium care products, demand for feature-rich wearables is rising worldwide. North America continues to lead, while expanding pet ownership in emerging economies further supports market expansion. As innovation accelerates, pet wearables will continue to play a meaningful role in preventive veterinary care and lifestyle enhancement.