According to IMARC Group's report titled "India Snacks Market Report by Product Type (Chips, Salted Peanuts, Fryums, Popcorns), Pack Type (Pouch, and Others), Pack Size (Less than 50 gm, 50-100 gm, More than 100 gm), Distribution Channel (General Trade, Modern Trade, Online and E-Commerce, and Others), and State 2025-2033", The report offers a comprehensive analysis of the industry, including market share, growth, trends, and regional insights.
Short Summary:
The India snacks market size reached INR 46,571.3 Crore in 2024. Looking forward, IMARC Group expects the market to reach INR 1,01,811.2 Crore by 2033, exhibiting a growth rate (CAGR) of 8.63% during 2025-2033.
Increasing urbanization, along with rising disposable incomes and changing lifestyles, are driving the growth of the market. It is further supported by the growing young population and the influence of Western eating habits, which are boosting the demand for convenient ready-to-eat snack options across various demographics.
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Market Overview:
The India snacks market is undergoing a remarkable transformation, driven by evolving consumer preferences and the rapid pace of urbanization. According to IMARC Group, the India snacks market size reached INR 46,571.3 Crore in 2024 and is projected to grow to INR 1,01,811.2 Crore by 2033, expanding at a CAGR of 8.63% during 2025-2033.
This growth reflects how snacking has evolved from a mere indulgence to an essential part of the Indian diet. Changing lifestyles, longer working hours, and the growing influence of Western food culture have all contributed to the increasing preference for convenient, ready-to-eat, and healthier snack alternatives.
Moreover, the market has seen a surge in demand for baked, organic, and protein-rich snacks, as consumers are becoming more health-conscious. Domestic brands and startups are also tapping into regional flavors, innovative packaging, and online retail platforms to meet the diverse tastes of Indian consumers.
Analyst Commentary: The Indian snacks industry represents one of the most dynamic segments of the FMCG landscape. Our analysis highlights a strong consumer shift toward premium, innovative, and health-oriented snacks, influenced by a younger, digitally active population. The future outlook remains robust, supported by the rise in organized retail, digital marketing, and continuous product innovation by both established and emerging brands.
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Scope and Growth Analysis:
· 2024 Market Size: INR 46,571.3 Crore
· 2033 Forecast: INR 1,01,811.2 Crore
· CAGR (2025–2033): 8.63%
Growth is supported by:
· Rising Disposable Income: Growing middle-class population with higher spending capacity is fueling the demand for premium and branded snacks.
· Urbanization and Lifestyle Changes: Rapid urban migration and busy work schedules are increasing the preference for on-the-go snack options.
· Influence of Western Diets: Exposure to international cuisines and global snacking culture is diversifying product choices.
· Health and Wellness Trends: Demand for low-calorie, high-protein, and organic snacks is gaining traction among health-conscious consumers.
· E-commerce Expansion: The growth of online grocery and quick-commerce platforms has significantly boosted snack accessibility and availability.
· Innovative Product Launches: Brands are experimenting with local ingredients, unique flavors, and sustainable packaging to capture consumer attention.
Key Market Trends:
· Shift Toward Healthier Snacking: Increased adoption of millet-based, gluten-free, and baked snack varieties.
· Regional Flavor Revival: Local and traditional snacks like khakhra, murukku, and makhana are witnessing renewed popularity.
· Premiumization of Snack Products: Consumers are willing to pay more for quality, taste, and nutrition.
· Digital-First Marketing: Influencer collaborations and social media campaigns are shaping consumer perceptions.
· Sustainable Packaging Innovation: Brands are focusing on eco-friendly and recyclable materials to appeal to eco-conscious buyers.
· Rise of D2C Brands: Direct-to-consumer snack startups are disrupting traditional retail models with niche and personalized offerings.
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An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:
- Balaji Wafers & Namkeens
- Bikaji Foods International Limited
- Bikanervala
- Haldiram Snacks Food Pvt. Ltd.
- ITC Limited
- Parle Products Pvt. Ltd
- PepsiCo
- Prataap Snacks Limited
- Sundrop Brands Limited
- TTK Foods
Comprehensive Market Report Highlights & Segmentation Analysis:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest India snacks market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.
Breakup by Product Type:
- Chips
- Salted Peanuts
- Fryums
- Popcorns
Chips accounts for the majority of the India snacks market share
Breakup by Pack Type:
- Pouch
- Others
Pouch holds the largest share of the industry
Breakup by Pack Size:
- Less than 50 gm
- 50-100 gm
- More than 100 gm
Less than 50 gm represents the leading market segment
Breakup by Distribution Channel:
- General Trade
- Modern Trade
- Online and E-Commerce
- Others
General Trade exhibits a clear dominance in the market
Breakup by States:
- Maharashtra
- Uttar Pradesh
- Delhi
- Gujarat
- Karnataka
- Andhra Pradesh
- Telangana
- Goa
- Others
Maharashtra leads the market, accounting for the largest India snacks market share
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Other key areas covered in the report:
- COVID-19 Impact on the Market
- Porter’s Five Forces Analysis
- Strategic Recommendations
- Market Dynamics
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
- Top Winning Strategies
- Recent Industry News
- Key Technological Trends & Development
Frequently Asked Questions:
Q1. What is the current size of the India snacks market?
The India snacks market reached a value of INR 46,571.3 Crore in 2024.
Q2. What is the expected growth rate of the India snacks market during 2025-2033?
The market is expected to grow at a CAGR of 8.63% during 2025–2033.
Q3. What are the main factors driving the snacks market in India?
Key drivers include urbanization, increasing disposable income, changing lifestyles, and the rising demand for convenient and healthy snack options.
Q4. Which segments are gaining popularity in the Indian snacks market?
Health-focused products such as baked chips, protein snacks, roasted nuts, and traditional snacks with modern twists are gaining traction.
Q5. Who are the major players in the India snacks market?
Leading companies include PepsiCo India, ITC Limited, Haldiram’s, Bikaji Foods, Parle Products, and Bikanervala, among others.
Q6. How is digitalization impacting the snack industry in India?
Digital platforms and influencer marketing are enabling brands to directly engage with younger audiences, driving faster product adoption and brand loyalty.
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