Introduction | Global Cold Pressed Juice Market Outlook 

The cold pressed juice market is expected to grow from USD 1.61 billion in 2025 to USD 2.38 billion by 2030, supported by rising interest in natural beverages, cleaner ingredients, and wellness-focused consumption habits. As consumers shift toward fresh, minimally processed drinks with clear nutritional value, cold pressed juice continues to strengthen its position across retail and on-trade channels. 

Cold pressing has gained popularity because it preserves flavor and nutrients without relying on heat-based extraction. The method aligns with the growing preference for beverages that are simple, transparent, and closer to whole-food nutrition. Improvements in packaging, wider availability in mainstream retail outlets, and a growing number of ready-to-drink functional blends are further boosting the market's expansion. 

Key Trends Driving the Cold Pressed Juice Market 

1. Rising Focus on Functional Wellness Beverages 

Consumers increasingly look for beverages that support digestion, hydration, immunity, and energy—leading to a surge in cold pressed juices enhanced with ingredients like ginger, turmeric, probiotics, or leafy greens. Blended juices that combine fruits, vegetables, and specific plant-based ingredients are gaining traction, especially among people searching for everyday wellness drinks rather than occasional detox solutions. 

2. Growing Preference for Clean-Label and Organic Choices 

The clean-label movement continues to influence buying behavior as shoppers actively read ingredient lists and avoid juices containing added sugars or artificial additives. Regulatory tightening around organic certification has made consumers more confident in choosing organic cold pressed juice. This demand is accelerating growth within the organic segment, which is expanding faster than conventional product lines. 

3. Premium On-the-Go Breakfast Replacement 

Busy routines and interest in nutrient-rich morning options have made cold pressed juice a common breakfast substitute. Single-serve bottles with balanced blends of fruits, vegetables, and micronutrients appeal to consumers seeking convenience without compromising health. Brands offering higher-protein blends or fortified varieties are gaining attention in urban markets, especially among young professionals. 

4. Expansion of Eco-Friendly Packaging 

Sustainable packaging has become a major purchase driver. While PET still dominates due to durability and cost efficiency, recyclable pouches and lightweight plant-based packaging are increasing their share. These formats reduce plastic waste, support brand differentiation, and cater to environmentally conscious buyers. 

5. Digital Commerce Boosting Market Visibility 

Online delivery platforms and D2C subscriptions have made cold pressed juice accessible from home, especially for consumers in metropolitan areas. As online grocery shopping continues to grow, brands are using digital channels for product sampling, loyalty programs, and limited-edition flavor launches. 

Market Segmentation | Cold Pressed Juice Market Breakdown 

By Category 

  • Fruit Juice – Continues to hold the largest share due to familiarity and wide distribution. 

  • Vegetable Juice – Favored by health-conscious consumers seeking lower sugar options. 

  • Blends – Fastest-growing due to complex flavor combinations and functional benefits. 

Highlights: 

  • Blends are expanding quickly as they offer balanced taste and nutrition. 

  • Fruit-based variants remain dominant in mainstream retail. 

By Nature 

  • Organic – Rapidly gaining traction as consumers look for certified, chemical-free ingredients. 

  • Conventional – Still the largest segment due to affordability and wider availability. 

Highlights: 

  • Organic juices are attracting younger, label-conscious buyers. 

  • Conventional juices remain essential for mass-market penetration. 

By Packaging 

  • PET Bottles 

  • Glass Bottles 

  • Recyclable Pouch / Tetra-Pak 

  • Others (cans, rPET, plant-based options) 

Highlights: 

  • PET remains the preferred format for price-sensitive consumers. 

  • Recyclable pouches and plant-based containers are seeing strong adoption among sustainability-focused buyers. 

By Distribution Channel 

  • Off-Trade (Supermarkets/Hypermarkets, Convenience Retail, Online Stores) 

  • On-Trade (Juice Bars, Cafés, Restaurants, Wellness Centres) 

Highlights: 

  • Off-trade leads due to large retail coverage and consistent availability. 

  • On-trade is growing quickly as cafés and juice bars expand their fresh beverage menus. 

By Geography 

  • North America – Largest market with high demand for premium wellness beverages. 

  • Europe – Strong emphasis on natural, organic, and sustainably packaged juices. 

  • Asia-Pacific – Fastest-growing market driven by urbanization and rising disposable incomes. 

  • South America & Middle East & Africa – Developing markets with growing health awareness. 

Key Players in the Cold Pressed Juice Market 

The global cold pressed juice market includes established beverage companies and fast-growing specialty brands. These players focus on strong ingredient sourcing, functional blends, and premium packaging to stand out in a competitive environment. 

Major companies include: 

  • PepsiCo Inc. (Naked Juice) 

  • Suja Life LLC 

  • Pressed Juicery Inc. 

  • The Hain Celestial Group (BluePrint) 

  • Evolution Fresh 

Brands continue expanding through new flavor profiles, organic certifications, kid-focused blends, and partnerships with cafés, wellness stores, and online delivery platforms. Many companies are also adopting high-pressure processing (HPP) to maintain taste and safety while extending shelf life. 

Conclusion | Future Outlook of the Cold Pressed Juice Market 

The cold pressed juice market is moving toward a phase of consistent growth fueled by clean-label preferences, greater awareness of nutrient-dense foods, and the increasing role of functional beverages in everyday diets. Organic varieties, blended flavors, and eco-friendly packaging are expected to remain central to consumer choice through 2030. 

As cold pressed juice becomes more accessible through supermarkets, cafés, and online ordering, the market will continue strengthening its presence across both developed and emerging regions. Brands that offer transparency, high-quality ingredients, and convenience-driven formats are likely to outperform in the coming years. 

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