The global oat oil market size was estimated at USD 65.9 million in 2024 and is projected to reach USD 111.6 million by 2033, expanding at a CAGR of 6.1% from 2025 to 2033. Market growth is being strongly influenced by the increasing consumer preference for natural, plant-sourced, and minimally processed ingredients, particularly in personal care, skincare, and dietary products. Oat oil is widely recognized for its moisturizing, antioxidant, anti-inflammatory, and barrier-repairing abilities, which makes it a popular choice in clean-label cosmetics, anti-aging creams, soothing lotions, hair serums, and wellness-based formulations. Additionally, as consumers move away from petrochemical-derived ingredients, the demand for sustainable, nutrient-rich botanical oils continues to rise, further strengthening the adoption of oat oil across commercial and premium beauty brands.

The oat oil market is experiencing notable momentum as individuals increasingly prioritize health-conscious and natural lifestyle products across personal care, nutricosmetics, and nutraceutical sectors. Rich in essential fatty acids such as omega-6, oleic acid, and linoleic acid, alongside vitamin E and antioxidants, oat oil offers deep nourishment, improves moisture retention, and helps restore the skin barrier making it especially suitable for sensitive, dry, eczema-prone, and mature skin. Its gentle composition and hypoallergenic profile also support widespread use in baby care products, scalp-soothing hair oils, and damaged hair repair formulations. Furthermore, rising disposable incomes, increasing interest in natural beauty rituals, and a noticeable shift toward vegan, organic, and cruelty-free cosmetics are playing a significant role in expanding market acceptance. The oil’s application is gradually extending beyond topical use into nutraceutical and dietary products, attributable to its nutritional profile and antioxidant benefits, supporting overall wellness-focused consumption trends.

The competitive landscape of the oat oil market is moderately fragmented, featuring a combination of established global cosmetic ingredient manufacturers, niche botanical oil specialists, and emerging green-beauty brands. Leading companies such as Croda International, Hallstar, and Oat Cosmetics maintain strong market presence through advanced extraction technology, consistent product standardization, and a global supply network. In parallel, several regional and specialty producers are entering the market with a focus on organic certification, sustainably sourced oats, and traceable supply chains, catering to brands seeking transparency in ingredient origin. With increasing emphasis on clean beauty, companies are continuously innovating product refinement techniques and introducing eco-conscious packaging, reduced-carbon production methods, and high-purity formulation variants to secure competitive differentiation.

In terms of market characteristics, the sector is closely aligned with trends in clean beauty, sustainability, transparency, and ethical sourcing. Consumers increasingly prefer products marketed as non-GMO, vegan, cruelty-free, and naturally produced, prompting brands to highlight farming practices, extraction techniques, and ingredient provenance in their marketing strategies. While the demand outlook is favorable, the industry faces challenges related to raw material price fluctuations, climate-dependent oat production quality, and supply chain inconsistencies, particularly for certified organic ingredients. To mitigate risks, companies are investing in vertical integration, direct farmer partnerships, and traceability-driven procurement systems, ensuring consistent quality and reinforcing premium market positioning built on purity, sustainability, and performance.

Key Market Trends & Insights:

• Europe accounted for 41.3% of the global oat oil market in 2024, supported by a mature cosmetic manufacturing ecosystem, strict ingredient quality regulations, and strong adoption of natural formulations. Germany is a particularly strong market within the region due to supportive regulatory frameworks for organic, eco-certified, and plant-derived beauty ingredients.
• Asia Pacific is expected to grow at the fastest rate with a CAGR of 7.7% from 2025 to 2033, driven by increasing beauty awareness, growing adoption of natural personal care products, and rising disposable incomes. The region’s expanding young consumer population and rapid influence of Korean and Japanese skincare trends support demand acceleration.
• By product, the cold-pressed segment held 56.1% market share in 2024, largely due to its superior nutrient retention, clean extraction method, and appeal in natural skincare formulations. The refined oat oil segment is projected to grow at the fastest CAGR of 6.5%, driven by its stability, neutral aroma, and suitability for large-scale cosmetic formulations.
• By end-use, personal care & cosmetics dominated with 58.7% share in 2024, as oat oil is incorporated into moisturizers, serums, sunscreens, body oils, and haircare lines. The food and beverage segment is expected to record a CAGR of 6.8% during 2025–2033, propelled by interest in oat-based edible oils for functional nutrition.

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Market Size & Forecast:

• 2024 Market Size: USD 65.9 Million
• 2033 Projected Market Size: USD 111.6 Million
• CAGR (2025-2033): 6.1%
• Europe: Largest market in 2024
• Asia Pacific: Fastest growing market

Key Companies & Market Share Insights:

Leading participants in the market include Fazer Mills, COSCIENS BIOPHARMA, Charkit Chemical Company, Nature In Bottle, and others.

• Oat Cosmetics (Oat Services Ltd.), UK-based, specializes in oat-derived ingredients such as oils and active complexes for cosmetics and personal care. The company emphasizes traceable sourcing, sustainable manufacturing, and natural processing, holding ECOCERT and COSMOS certifications.
• Charkit Chemical Company, based in the U.S., supplies specialty ingredients for personal care, flavors, nutrition, natural oils, and extracts. Its acquisition of Custom Ingredients in 2019 strengthened its capabilities in custom formulations, enabling broader tailor-made solutions for cosmetic and wellness brands.

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Conclusion:

The global oat oil market is expected to witness steady growth as consumers increasingly shift toward natural, plant-derived ingredients that support clean beauty and wellness-focused lifestyles. Strong demand from personal care and cosmetics, fueled by the oil’s nourishing, antioxidant, and skin-barrier benefits, will remain the key driving force behind market expansion. Rising interest in vegan, organic, and cruelty-free formulations, coupled with premium skincare trends, is anticipated to further strengthen product adoption worldwide. Although raw material price volatility and climate-dependent supply pose challenges, ongoing investments in sustainable sourcing, traceability, and advanced extraction processes are likely to mitigate risks. With expanding applications in nutricosmetics, haircare, baby care, and gradually in dietary products, oat oil is positioned to grow as a high-value botanical ingredient. Overall, the market outlook remains positive, supported by innovation, consumer awareness, and the growing preference for eco-conscious beauty solutions.