The global women’s health and beauty supplements market was valued at USD 57.42 billion in 2024 and is expected to reach USD 77.46 billion by 2030, expanding at a CAGR of 5.25% from 2025 to 2030. Market growth is being driven by a steady rise in health awareness among women, coupled with increasing focus on preventive healthcare, wellness, and beauty-from-within solutions.

Key Market Trends & Insights

  • Asia Pacific accounted for the largest revenue share in 2024, driven by rising awareness and expanding consumer bases.
  • China is anticipated to witness significant growth, supported by urbanization and increasing disposable incomes.
  • Vitamins remained the leading product segment, holding a 35.68% revenue share in 2024.
  • Women aged 31–50 years represented the largest age-group segment, contributing 39.41% of total revenue in 2024.
  • The general women’s health consumer group dominated with a 30.33% market share in 2024.

Market Size and CAGR

  • 2024 Market Size: USD 57.42 Billion
  • 2030 Projected Market Size: USD 77.46 Billion
  • CAGR (2025–2030): 5.25%
  • Largest Regional Market (2024): Asia Pacific

Increasing nutritional deficiencies among women, improved accessibility to supplements, and the growing use of diverse distribution channels and advertising strategies by major brands continue to support market expansion. In parallel, higher R&D investments aimed at developing advanced formulations with minimal side effects are strengthening product credibility and driving adoption across age groups.

Australia represents a fast-growing national market, supported by increasing emphasis on self-care, wellness, and digital engagement. Younger women, particularly those aged 20–30, are driving demand for collagen supplements, skin health capsules, and ingestible beauty products positioned as holistic solutions. Social media influence and the broader wellness movement have normalized supplement use as part of daily beauty routines, prompting brands to introduce targeted, lifestyle-oriented offerings.

Recent surveys indicate that 66% of Australians consume daily supplements, with average monthly spending of USD 53.77. Vitamin D (27%), magnesium (21%), and multivitamins (20%) remain the most commonly consumed products, reflecting strong demand for solutions addressing skin, hair, bone, and overall health. Although collagen supplements are currently used by a smaller share of consumers (4%), they are rapidly gaining visibility due to their association with youthful skin and elasticity. Demand for personalized, clean-label, and plant-based supplements is also rising, particularly among millennials and Gen Z consumers.

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Competitive Landscape and Company Insights

The women’s health and beauty supplements market is highly competitive and moderately fragmented, with global and regional players focusing on innovation, personalization, and clean-label positioning. Leading companies are investing in research-driven formulations that address women’s needs across different life stages, including fertility, pregnancy, menopause, and healthy aging. Digital branding, influencer engagement, and multichannel distribution play a critical role in market differentiation.

Established companies such as Amway, Bayer AG, Nestlé Health Science, and Herbalife maintain strong market positions through extensive product portfolios, clinical research capabilities, and global distribution networks. These players continue to diversify product formats, including gummies, powders, and capsules, to align with consumer demand for convenience and efficacy.

Meanwhile, emerging brands such as HUM Nutrition, Ritual, and Nutrafol are gaining market traction through personalized solutions, transparent ingredient sourcing, and direct-to-consumer strategies. Their focus on subscriptions, influencer-led marketing, and sustainability is reshaping competitive dynamics and accelerating innovation.

Key Women’s Health and Beauty Supplements Companies

  • Herbalife International of America, Inc.
  • GNC Holdings, Inc.
  • Amway Corporation
  • Suntory Holdings Limited
  • Pharmavite LLC
  • Blackmores
  • Vitabiotics Ltd.
  • Asahi Group Holdings, Ltd
  • USANA Health Sciences, Inc.
  • Nu Skin Enterprise, Inc.
  • Unilab, Inc.
  • The Himalaya Drug Company
  • Vita Life Sciences
  • Standard Foods Corporation
  • Garden of Life (Nestlé)

Conclusion

The women’s health and beauty supplements market is on a stable growth trajectory, supported by rising health awareness, increasing demand for preventive and aesthetic wellness solutions, and expanding access to supplements globally. Strong momentum in Asia Pacific, growing adoption among younger consumers, and innovation driven by both established and emerging players are shaping market evolution. Companies that successfully combine scientific validation, personalization, clean-label practices, and digital engagement are likely to gain sustained competitive advantage and capture long-term growth opportunities through 2030.

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