The global gifts and souvenirs market is benefiting from rising tourism, gift-giving occasions, and increased consumer interest in novelty products. Retailers and online platforms are adopting innovative approaches, including customizable gifts, sustainable materials, and targeted marketing strategies to increase engagement.
The Gifts Novelty And Souvenir Market is forecast to grow from USD 158.43 Billion in 2025 to USD 250.59 Billion in 2035, at a CAGR of 4.69%. Growing consumer expectations for personalization and eco-conscious products are primary drivers for the market expansion.
Leading players including Hallmark, American Greetings, Gifts.com, Zazzle, Redbubble, Etsy, Café Press, Souvenirs.com, and GiftTree are leveraging market forecast insights to plan production, optimize distribution, and expand into emerging regions. Product segmentation includes souvenirs, collectibles, novelty gifts, and decorative items, sold via e-commerce and retail outlets.
AI is shaping the Gifts Novelty And Souvenir Market by analyzing purchasing patterns, predicting peak buying seasons, and customizing promotional campaigns. This allows companies to better align inventory with demand and provide tailored recommendations to consumers.
Regional insights indicate North America and Europe remain dominant due to mature retail sectors. APAC shows high growth potential from increasing tourism and rising income levels, while South America and MEA present opportunities for innovative, sustainable, and personalized products.
Insights from market forecast support stakeholders in strategic decision-making, investment planning, and product innovation, helping businesses align with evolving consumer preferences and maximize revenue potential.
FAQs
- What is the projected CAGR of the Gifts Novelty And Souvenir Market?
Answer: 4.69% from 2025 to 2035. - Which segments drive market growth?
Answer: Personalized gifts, souvenirs, collectibles, and novelty items. - How does AI enhance market performance?
Answer: By forecasting demand, personalizing recommendations, and optimizing inventory. - What regions offer new opportunities?
Answer: APAC, South America, and MEA.
