How Clean Label Trends Drive Wellness F&B Market Growth

According to a newly published market research report by 24LifeSciences, Global Health and Wellness Food and Drinks Market was valued at USD 116,600 million in 2024 and is projected to reach USD 181,810 million by 2031, growing at a compound annual growth rate (CAGR) of 6.7% during the forecast period 2024-2031.

The health and wellness food and drinks market encompasses products specifically formulated to deliver health benefits that extend beyond basic nutrition. This sector includes a diverse range of offerings, from dietary supplements and functional beverages to fortified foods and organic products, all designed to support proactive health management, prevent disease, and enhance overall well-being. The market's robust expansion is primarily fueled by a global surge in health consciousness, rising disposable incomes, and a significant shift towards preventive healthcare strategies among consumers worldwide.

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CBD Wine Market Is Set for Rapid Growth 🍷🌿

The global CBD wine market was valued at USD 54.85 million in 2025 and is projected to rise from USD 66.48 million in 2026 to nearly USD 375.15 million by 2035, expanding at a strong 21.2% CAGR during 2026–2035.

What’s driving this surge?
• Growing awareness of CBD’s potential wellness benefits
• Rising demand for functional beverages that go beyond traditional alcohol
• Expanding consumer interest in cannabis-linked lifestyle products
• Innovation in premium and craft-infused beverage categories

CBD-infused wine sits at the intersection of relaxation, wellness, and experiential drinking. As consumers increasingly seek alternatives that combine social enjoyment with perceived functional benefits, the category is carving out a unique niche within the broader beverage industry.

With regulatory developments and product innovation continuing to evolve, the CBD wine segment is positioned as one of the most dynamic emerging markets in functional beverages.

Global Kombucha Market Shows Robust Long-Term Growth

The global kombucha market is experiencing significant expansion, supported by rising consumer interest in functional beverages and health-oriented lifestyles.

Market Highlights:
• Market size reached USD 4.86 billion in 2025
• Expected to grow from USD 5.52 billion in 2026
• Forecasted to reach USD 17.39 billion by 2035
• Exhibiting a strong CAGR of 13.6% during 2026–2035

Key Growth Drivers:
• Continuous product innovation in kombucha beverages and related offerings
• Increasing awareness of health benefits, including digestive and wellness support
• Growing global demand for natural, fermented, and functional drinks
• Expanding consumer base focused on preventive health and nutrition

As kombucha evolves beyond a niche category, it is becoming a mainstream beverage choice across global markets. The industry outlook highlights strong opportunities for manufacturers, investors, and stakeholders aligned with health-driven innovation.

The future of fermented beverages looks promising.

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Plant-Based Organic Acids Market to Reach USD 9.06 Billion by 2035

The global plant-based organic acids market was valued at USD 3.90 billion in 2025 and is projected to grow from USD 4.24 billion in 2026 to approximately USD 9.06 billion by 2035, expanding at a compound annual growth rate (CAGR) of 8.8% from 2026 to 2035.

Market growth is primarily driven by rising consumer demand for clean-label, natural, and plant-derived ingredients, particularly across the food and beverage, pharmaceuticals, and personal care industries. Increasing awareness of health, sustainability, and environmental impact has accelerated the shift away from synthetic additives toward bio-based alternatives.

Plant-based organic acids such as citric acid, lactic acid, acetic acid, malic acid, and tartaric acid are widely used as preservatives, flavor enhancers, acidity regulators, and antimicrobial agents. Their compatibility with vegan, organic, and non-GMO product formulations continues to support adoption among manufacturers.

The food and beverage sector remains the largest application segment, supported by growing consumption of organic foods, functional beverages, and minimally processed products. Additionally, expanding use in pharmaceutical formulations and personal care products is contributing to steady market expansion.

From a regional perspective, North America and Europe dominate the market due to stringent regulations on synthetic additives and strong demand for organic products. Meanwhile, the Asia-Pacific region is expected to register the fastest growth over the forecast period, driven by expanding food processing industries, rising disposable incomes, and increasing health consciousness.

Overall, the plant-based organic acids market is expected to witness sustained growth, supported by regulatory support for natural ingredients, advancements in fermentation technologies, and increasing investment in sustainable production methods.

Taurine Supplements Market on a Growth Path

The global taurine supplements market is showing steady expansion, driven largely by rising demand in sports nutrition and energy drinks.

Market Overview:
• Market size: USD 578.65 million (2025)
• Expected to reach USD 608.74 million in 2026
• Projected to grow to USD 960.67 million by 2035
• CAGR: 5.2% (2026–2035)

Taurine plays a key role in supporting energy metabolism, endurance, and muscle performance, making it a popular ingredient in performance-focused products.

With increasing consumer interest in fitness, active lifestyles, and functional beverages, the taurine supplements sector is set to witness consistent global growth.

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Beverage Emulsion Market Expected to See Steady Growth

The global beverage emulsion market is set for consistent expansion, supported by the rising demand for non-alcoholic and ready-to-drink (RTD) beverages worldwide.

Market Overview
• 2025: USD 2.20 billion
• 2026: USD 2.29 billion
• 2035 (Forecast): USD 3.32 billion
• CAGR (2026–2035): 4.2%

Beverage emulsions play a crucial role in maintaining flavor stability, appearance, and texture in a wide range of drinks, including flavored waters, energy drinks, juices, and functional beverages.

The continued growth of the RTD segment and increasing consumer preference for convenient, on-the-go beverage options are key factors driving market expansion.

With innovation in formulation and rising consumption of non-alcoholic drinks, the beverage emulsion market is positioned for steady long-term growth.