Growing Health Awareness is Driving Europe’s Juice Industry
According to the latest report by Renub Research, the Europe Juices Market was valued at USD 34.19 billion in 2024 and is projected to reach USD 70.18 billion by 2033, expanding at a CAGR of 8.33% during 2025–2033.
This impressive growth is fueled by rising consumer awareness of healthy living, the increasing popularity of natural and organic beverages, and the innovation of functional juice products enriched with vitamins, minerals, and probiotics. Additionally, eco-conscious packaging initiatives are resonating with European consumers, further boosting sales.
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Key Market Drivers
1. Health and Wellness Trends
The shift toward healthy lifestyles has increased demand for sugar-free, additive-free, and nutrient-rich juices. Consumers are moving away from carbonated soft drinks toward fruit- and vegetable-based juices that provide health benefits.
2. Organic and Natural Juices
Europe has one of the world’s most mature organic food markets. The demand for organic-certified juices is surging, especially in countries like Germany, France, and the UK.
3. Functional Beverages
The introduction of juices fortified with collagen, antioxidants, probiotics, and plant-based proteins has expanded the market beyond traditional fruit drinks.
4. Sustainable Packaging
Eco-friendly packaging — including recyclable PET bottles, biodegradable cartons, and glass bottles — is increasingly adopted by juice manufacturers to attract environmentally conscious consumers.
5. Flavour Innovations
From tropical blends to cold-pressed detox juices, brands are experimenting with unique flavors and limited-edition seasonal launches to capture consumer interest.
Market Segmentation Insights
By Product Type
· Fruit Juices – Orange, apple, mango, and exotic blends dominate the segment.
· Vegetable Juices – Tomato, carrot, beetroot, and green juice blends are gaining popularity among health-conscious buyers.
· Functional Juices – Enhanced with vitamins, probiotics, and other nutrients.
· Organic Juices – Free from synthetic additives, certified organic ingredients.
By Packaging Type
· Cartons – Popular for long shelf-life and convenience.
· Bottles (Glass & PET) – Preferred for premium and fresh juice segments.
· Pouches & Cans – Growing in on-the-go consumption categories.
By Distribution Channel
· Supermarkets & Hypermarkets – The largest sales channel in Europe.
· Convenience Stores – Strong for impulse purchases.
· Online Retail – Rapidly growing due to subscription models and direct-to-consumer delivery.
· Specialty Stores – Organic and gourmet juice varieties.
Regional Analysis
Germany
Germany leads the European juices market due to high consumption rates of organic and functional juices, supported by a strong organic retail network.
United Kingdom
A rapidly growing segment in cold-pressed juices and plant-based beverages, driven by urban millennials.
France
Strong demand for premium, artisanal juices with regional fruit sourcing and clean labeling.
Italy & Spain
High fruit production and Mediterranean diets drive demand for fresh and locally sourced juices.
Nordic Countries
Focus on sustainability and minimal processing has increased interest in raw and unpasteurized juices.
Competitive Landscape
Leading juice companies are investing in new product launches, flavor innovations, and sustainable packaging technologies to differentiate themselves in this highly competitive market.
Major players include:
· PepsiCo, Inc.
· Coca-Cola Europacific Partners
· Eckes-Granini Group
· Refresco Group
· Innocent Drinks
· Tropicana Brands Group
· Rauch Fruchtsäfte GmbH
· Hain Celestial Group
· Granini
· Del Monte Foods
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Future Outlook
The Europe Juices Market is set for continued growth due to:
· Rising demand for cold-pressed and raw juices.
· Growth of plant-based and functional beverage categories.
· Expanding retail presence in organic and health food stores.
· Innovations in flavor profiles and superfood blends.
· Increasing adoption of zero-waste and circular packaging solutions.
Link to Detailed Report
For in-depth insights, data tables, and competitive analysis, refer to the Europe Juices Market Report by Renub Research.
10 FAQs on the Europe Juices Market
1. What is the projected market size of the Europe Juices Market by 2033?
It is expected to reach USD 70.18 billion by 2033.
2. What is the growth rate during 2025–2033?
The market will grow at a CAGR of 8.33%.
3. Which juice segment is the largest in Europe?
Fruit juices hold the largest market share.
4. Which countries dominate the market?
Germany, the UK, and France are the leading markets.
5. What factors are driving market growth?
Health trends, organic demand, functional beverages, and eco-friendly packaging.
6. Are cold-pressed juices popular in Europe?
Yes, they are gaining rapid popularity due to minimal nutrient loss.
7. What role does packaging play in the market?
Sustainable and premium packaging helps brands attract eco-conscious buyers.
8. Which companies are major players?
PepsiCo, Coca-Cola Europacific Partners, Eckes-Granini, and Refresco.
9. Are online juice sales growing in Europe?
Yes, online channels are expanding due to home delivery and subscription services.
10. What future trends will shape the market?
Functional ingredients, plant-based proteins, and AI-driven flavor development.
About the Company
Renub Research is a Market Research and Consulting Company with more than 15 years of experience, especially in international Business-to-Business Research, Surveys, and Consulting. We provide a wide range of business research solutions that help companies make better business decisions. We partner with clients across all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses. Our wide clientele includes key players in Healthcare, Travel & Tourism, Food & Beverages, Power & Energy, Information Technology, Telecom & Internet, Chemicals, Logistics & Automotive, Consumer Goods & Retail, Building & Construction, and Agriculture. Our core team comprises experienced professionals with graduate, postgraduate, and Ph.D. qualifications in Finance, Marketing, Human Resources, Bio-Technology, Medicine, Information Technology, Environmental Science, and more.
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