The global dental insurance market size was estimated at USD 194.13 billion in 2022 and is projected to reach USD 390.3 billion by 2030, growing at a CAGR of 9.3% from 2023 to 2030. The market’s growth is primarily driven by increasing awareness of dental care, the rising prevalence of dental health issues, and the escalating costs of dental treatments. As oral healthcare becomes a greater priority among individuals and governments, more people are seeking dental insurance coverage to manage expenses associated with routine check-ups, preventive care, and complex dental procedures.

The COVID-19 pandemic had a significant impact on the dental insurance market. During the early stages of the pandemic, many dental clinics limited their services to urgent and emergency care, postponing non-essential procedures. This led to a reduction in routine dental visits, as individuals avoided check-ups and treatments due to concerns about virus transmission, quarantines, and local restrictions. Consequently, the use of dental services temporarily declined, affecting the uptake of insurance plans. However, post-pandemic recovery and renewed focus on oral health are expected to contribute to market growth.

A substantial portion of the adult population remains uninsured, further supporting demand for dental insurance. According to the CareQuest Institute for Oral Health, in September 2023, approximately 68.5 million adults in the U.S. lacked dental insurance. This number is projected to rise by the end of 2023 due to factors such as loss of coverage by household members and changes in Medicaid eligibility. The lack of coverage underscores the need for affordable and accessible dental insurance plans to address growing dental health demands.

Key Market Trends & Insights:

  • Regional Insights: North America dominated the global dental insurance market in 2022, with the largest revenue share of 42.9%. Within the region, the U.S. dental insurance market held the largest share, reflecting widespread adoption of insurance policies and well-established dental care infrastructure.
  • By Coverage: The Dental Preferred Provider Organization (DPPO) segment led the market in 2022 with a 50.0% revenue share, driven by flexibility in provider selection and coverage benefits. The Dental Health Maintenance Organization (DHMO) segment is also expected to maintain a significant market share over the forecast period, offering cost-effective options for routine and preventive care.
  • By Type: The basic plan segment is projected to grow at the fastest CAGR from 2023 to 2030, reflecting the increasing demand for affordable and essential dental coverage. Conversely, the preventive segment dominated the market in 2022, accounting for approximately 42.0% of global revenue, as consumers focus on regular check-ups and early intervention to maintain oral health.
  • By Demographic: The senior citizens segment held a dominant position in 2022 due to age-related dental issues, higher treatment needs, and increasing insurance adoption among retirees. The adult segment is also expected to grow at a significant CAGR over the forecast period, driven by heightened awareness of preventive care and rising disposable income.

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Market Size & Forecast:

  • 2022 Market Size: USD 194.13 Billion
  • 2030 Projected Market Size: USD 390.3 Billion
  • CAGR (2023-2030): 9.3%
  • North America: Largest market in 2022

Key Companies & Market Share Insights:

Leading companies in the dental insurance market are leveraging collaborations, partnerships, and the launch of innovative insurance plans to strengthen their market presence.

  • In May 2022, PNB MetLife India Insurance Company introduced a dental health insurance plan in India, which covered fixed-benefit outpatient expenditures and provided financial support for various dental-related treatments, catering to a growing middle-class population seeking affordable dental coverage.
  • In December 2022, Bupa and YuLife announced a collaboration to allow group clients to include dental insurance as an option for their employees. Bupa’s dental coverage can now be added to YuLife’s group life insurance policies, offering flexibility and enhanced benefits for both existing and new clients.

Such strategic initiatives reflect the competitive landscape of the dental insurance market, as companies aim to expand their customer base, address unmet needs, and capitalize on the increasing demand for dental coverage. The combination of rising dental care awareness, demographic growth, and innovative insurance products is expected to drive robust market growth through 2030.

Key Players

  • Cigna
  • AXA
  • AFLAC Inc
  • Allianz SE
  • Aetna
  • Ameritas Life Insurance Corp
  • United HealthCare Services Inc.
  • Metlife Services & Solutions
  • Delta Dental Plans Association
  • HDFC Ergo Health Insurance Ltd
  • United Concordia

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Conclusion:

The global dental insurance market is set for substantial growth, driven by rising awareness of oral health, increasing dental treatment costs, and a growing demand for preventive and basic coverage. North America dominates the market, while emerging regions such as Asia Pacific present strong growth opportunities. Strategic initiatives by key players, including innovative insurance plans, partnerships, and collaborations, are further supporting market expansion. With an increasing number of adults and senior citizens seeking coverage, the market is expected to continue its robust growth trajectory, reaching USD 390.3 billion by 2030.