Global Rice Milk Market Size & Forecast 2025–2033

The Global Rice Milk Market is poised for significant expansion, projected to grow from US$ 751.67 million in 2024 to US$ 1,506.35 million by 2033, registering a CAGR of 8.03% from 2025 to 2033. Growing consumer inclination toward dairy-free, vegan, hypoallergenic beverages and heightened health awareness are the key forces fueling this momentum. As plant-based nutrition becomes mainstream across developed and emerging economies alike, rice milk is emerging as a versatile, clean-label, culturally familiar, and inclusive alternative suitable for a wide spectrum of consumers, from vegans to lactose-intolerant individuals and those with multiple food allergies.

Market Outlook and Overview of the Global Rice Milk Industry

Rice milk, developed by milling rice in water and filtering the extract, offers a naturally lactose-free, cholesterol-free, soy-free, and nut-free profile. Its light texture and mildly sweet taste make it highly adaptable in beverages, desserts, and culinary applications. The market has witnessed escalating penetration in North America, Europe, and Asia-Pacific as supermarket shelves and café menus increasingly feature rice milk alongside soy, almond, and oat milk. The expanding retail footprint, continuous flavor innovation, and diversified formats—from UHT cartons to powdered variants—are collectively intensifying global consumer adoption.

Key Growth Driver: Rising Preference for Plant-Based and Dairy-Free Products

The evolution toward plant-centric nutrition, ethical consumption, and environmental responsibility drives sustained growth for rice milk worldwide. Health-conscious shoppers, allergy sufferers, flexitarians, vegans, and consumers exploring sustainable alternatives perceive rice milk as digestible, hypoallergenic, and inclusive. Supermarkets, e-commerce platforms, and specialty health retailers have amplified visibility through extensive product offerings. Cafés and foodservice settings have strengthened trials by incorporating rice milk into beverages and menus. Campaigns promoting plant-based diets and robust growth of plant-based milk as a whole further reinforce rice milk’s upward trajectory in global adoption.

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Key Growth Driver: Health Perception and Clean-Label Advantage

Rice milk aligns strongly with the clean-label movement, featuring simple, recognizable ingredients and limited allergenic elements. Brands strategically fortify products with calcium, vitamins D and B12, and sometimes additional minerals to enhance nutritional positioning. Growing parental awareness, institutional procurement policies emphasizing allergen safety, and increasing preference for minimally processed, non-GMO and organic-certified products boost its credibility. The product’s low saturated fat levels appeal to heart-health-focused consumers, while organic rice milk offerings serve premium, wellness-driven demographics.

Key Growth Driver: Convenience, Shelf Stability, and Expanding Market Reach

Rice milk’s versatility is amplified through its wide range of product formats, including shelf-stable UHT packs, refrigerated drinks, and powdered offerings. Powdered rice milk in particular facilitates cost-effective logistics, extended shelf life, and suitability for regions with limited cold-chain infrastructure. In many emerging markets, rising urbanization, supermarket expansion, and increasing exposure to plant-based lifestyles are opening new consumer bases. The familiarity of rice as a staple grain further improves cultural acceptance.

Market Challenge: Protein Gap and Nutritional Perception

Despite its advantages, rice milk faces a hurdle in terms of lower natural protein content compared to dairy, soy milk, and certain other plant-based alternatives. This gap influences acceptance among families prioritizing nutritional density and protein intake. Although fortification improves micronutrient value, skepticism persists about nutrient bioavailability and processing methods. As a result, rice milk must position itself carefully without compromising trust, while innovation in blending and enrichment remains essential.

Market Challenge: Sensory and Performance Limitations

Rice milk’s naturally thinner consistency and lightly sweet rice-forward flavor may not always match the creaminess desired in premium coffee drinks, desserts, or cooking applications. Many foodservice professionals lean toward thicker plant milks for frothing or textural richness. Enhancing mouthfeel often requires emulsifiers or texturizers, creating a balance challenge between performance and clean-label authenticity. Regional taste preferences also play a role in acceptance, necessitating ongoing product development and sensory refinement.

Powder Rice Milk Market Outlook

Powdered rice milk is gaining prominence due to its lightweight distribution benefits, cost efficiencies, reduced waste, and extended shelf life. It is highly advantageous for food manufacturers, airlines, humanitarian programs, and markets with infrastructure limitations. Its adaptability allows users to customize texture and sweetness based on application needs. Powdered formats seamlessly integrate into blended beverages, instant mixes, nutritional powders, and fortified formulations, enabling brands to access price-sensitive markets effectively.

Organic Rice Milk Market Outlook

Organic rice milk captures health-driven premium consumers who value chemical-free, non-GMO, pesticide-free ingredients. Sustainability stories, regenerative farming, ethical sourcing, and environmental stewardship further enhance brand loyalty. Organic rice milk resonates strongly with baby nutrition buyers, natural food shoppers, and eco-conscious consumers, while pairing seamlessly with organic cereals, snacks, and complementary health foods across supermarkets and specialty retail channels.

Conventional Rice Milk Market Outlook

Conventional rice milk remains the volume leader, catering to mainstream affordability-driven consumers. Supported by mass retail, private-label launches, and widespread availability, it forms the commercial backbone of the rice milk sector. Though competing closely with soy and other low-cost plant milks, its allergen-free profile and consistent production scalability sustain its foothold across retail and foodservice institutions.

Rice Milk in Food and Beverage Applications

Rice milk plays an expanding role as a core ingredient in beverages, desserts, confectionery, bakery preparations, ready-to-drink products, smoothies, coffees, ice creams, and nutritional blends. Its allergen-safe credentials enable wide acceptance in schools, hospitals, elderly care, and regulated export markets. Manufacturers leverage enzymatic and hydrocolloid systems to improve texture and stability, particularly for shelf-stable and UHT beverages.

Rice Milk in Personal Care and Cosmetics

In personal care, rice milk has gained relevance due to its hydrating, soothing, and antioxidant-rich qualities. It is used extensively in skin lotions, baby products, facial care ranges, shampoos, and clean-beauty formulations. Leveraging historical Asian beauty traditions, brands emphasize moisturizing, calming, and brightening properties, appealing strongly to consumers seeking natural skincare ingredients.

Rice Milk in Pharmaceuticals and Nutraceuticals

Rice milk’s hypoallergenic profile supports its use in pediatric nutrition, medical food, pharmaceutical excipients, and dietary supplements. It serves as a base for liquid preparations and fortified nutritional beverages tailored for elderly, allergic, or health-sensitive consumers. Rice-derived starches and hydrolysates further contribute as natural binders and carriers.

Regional Market Insights: United States, United Kingdom, China, Brazil, and Saudi Arabia

In the United States, rice milk benefits from high allergy awareness, strong retail presence, and continuous innovation, although competition with oat and almond milk remains intense.
In the United Kingdom, fortified rice milk products align well with consumer nutritional priorities and robust supermarket distribution.
In China, cultural familiarity with rice beverages enhances acceptance, supported by youthful urban consumers exploring plant-based lifestyles.
In Brazil, rising environmental awareness and urban health consciousness unlock growth opportunities, especially with powdered formats supporting affordability.
In Saudi Arabia, halal suitability, expatriate demand, and shelf-stable preferences strengthen rice milk adoption prospects.

Market Segmentation Overview

By Form, the market includes Powder and Fluid Rice Milk.
By Source, organic and conventional segments cater to premium and mass markets respectively.
By End Use, applications span Food & Beverages, Nutraceuticals & Baby Food, Personal Care, Pharmaceuticals, and Others.
Geographically, the market covers North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa, with detailed country-level insights.

Competitive Landscape and Key Players

The market is competitive with key participants focusing on product innovation, fortification, flavor diversification, organic offerings, and distribution expansion. Major companies include Axiom Foods Inc., Ebro Foods S.A., The Bridge s.r.l., The Hain Celestial Group Inc., Vitasoy Australia Products Pty Ltd, Essona Organics Inc., OKF Corporation, PureHarvest, RISO SCOTTI S.p.A., and Rita Food & Drink Co. Ltd. Strategic investments, branding, and sustainability-focused initiatives are central to strengthening market leadership.

Conclusion: Strong Growth Prospects Ahead for the Global Rice Milk Market

With increasing health consciousness, expanding plant-based adoption, and growing demand for allergen-free nutrition, the Global Rice Milk Market is on track for robust growth through 2033. Product innovation, fortification advancements, sustainable sourcing, and regional market expansion will play critical roles in shaping its future trajectory, ensuring rice milk remains a compelling and inclusive dairy alternative worldwide.