Global Fish Market Outlook 

The Fish Market plays a central role in the global food system, supplying an essential source of animal protein to millions of consumers worldwide. According to Mordor Intelligence, the fish market size is estimated at USD 1.02 trillion in 2026 and is expected to reach USD 1.29 trillion by 2031, reflecting steady demand across both developed and emerging economies. 

The Fish Industry includes both wild-capture fisheries and farmed fish, covering production, consumption, trade, and pricing across regions.  Together, these factors are supporting consistent Fish Market Growth and reinforcing the role of fish as a preferred protein source. 

Key Trends Shaping the Fish Market 

Rising Preference for Fish as a Healthy Protein 

One of the most visible Fish Market Trends is the growing preference for fish over red meat. Consumers are increasingly aware of the nutritional benefits of fish, including its role in heart health and balanced diets. As a result, demand remains resilient across income groups, supporting long-term Fish Market Forecast expectations. 

Expansion of Aquaculture to Meet Demand 

Aquaculture continues to gain ground as natural fish stocks face pressure. Farmed fish offers predictable output and helps stabilize supply, especially in regions with high consumption growth. It also allows producers to serve both domestic and export markets more efficiently, strengthening overall Fish Market Share for farmed products. 

Strengthening of Cold Chain and Distribution Networks 

Another important trend is the gradual improvement of cold storage and transportation systems, particularly in developing regions. Better handling and storage reduce losses and improve quality, enabling fish to reach inland and remote markets.  

Growing Focus on Sustainability and Traceability 

Sustainability concerns are shaping purchasing decisions, especially in premium markets. Buyers are increasingly attentive to sourcing practices, environmental impact, and traceability. This focus is influencing how fish is produced, processed, and marketed, and it is becoming an important differentiator within the fish industry. 

Fish Market Segmentation Overview 

By Source 

  • Wild-caught fish 

  • Farmed fish (aquaculture) 

By Fish Type 

  • Freshwater fish 

  • Marine fish 

By Product Form 

  • Fresh 

  • Frozen 

  • Chilled 

  • Processed 

By Distribution Channel 

  • Traditional wet markets 

  • Supermarkets and hypermarkets 

  • Specialty seafood stores 

  • Food service sector 

By Geography 

  • North America 

  • Europe 

  • Asia-Pacific 

  • South America 

  • Middle East and Africa 

Key Players in the Fish Industry 

  • Mowi ASA 

  • Thai Union Group 

  • Maruha Nichiro Corporation 

  • Nippon Suisan Kaisha Ltd (Nissui) 

  • Leroy Seafood Group 

  • SalMar ASA 

  • Austevoll Seafood ASA 

  • Cooke Inc. 

  • Dongwon Industries 

  • Trident Seafoods 

Conclusion 

The global Fish Market is set to maintain steady momentum as consumption patterns continue to favor seafood. Rising awareness of nutrition, combined with expanding aquaculture and improved distribution, supports a positive Fish Market Forecast.  

In the coming years, the Fish Market Size and Fish Market Share are expected to reflect balanced growth across regions, with Asia-Pacific remaining influential and other regions gradually increasing their contribution. Overall, the fish industry stands as a vital component of global food supply, offering resilience, adaptability, and long-term relevance in meeting consumer needs.