How Clean Label Trends Drive Wellness F&B Market Growth

According to a newly published market research report by 24LifeSciences, Global Health and Wellness Food and Drinks Market was valued at USD 116,600 million in 2024 and is projected to reach USD 181,810 million by 2031, growing at a compound annual growth rate (CAGR) of 6.7% during the forecast period 2024-2031.

The health and wellness food and drinks market encompasses products specifically formulated to deliver health benefits that extend beyond basic nutrition. This sector includes a diverse range of offerings, from dietary supplements and functional beverages to fortified foods and organic products, all designed to support proactive health management, prevent disease, and enhance overall well-being. The market's robust expansion is primarily fueled by a global surge in health consciousness, rising disposable incomes, and a significant shift towards preventive healthcare strategies among consumers worldwide.

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The global chewing gum market, valued at $29.89 billion in 2025, is set to grow from $30.94 billion in 2026 to approximately $42.16 billion by 2035, expanding at a steady compound annual growth rate (CAGR) of 3.5% over the next decade.

This growth is fueled by the increasing recognition of the health benefits associated with chewing gum, including its positive impact on dental health and its ability to relieve stress. As more individuals prioritize wellness, gum is becoming a popular, accessible option for all ages, from kids to adults.

With its diverse flavors and varieties, chewing gum is no longer just a fun treat it’s becoming an integral part of daily health routines. Stay tuned for the exciting evolution of this sweet and minty market!

#ChewingGum #HealthAndWellness #DentalBenefits #StressRelief #MarketGrowth

Fermented Dried Seaweed Market Outlook

The global fermented dried seaweed market reached USD 378.60 million in 2025 and is projected to grow to USD 560.42 million by 2035, expanding at a CAGR of 4% during the forecast period.

Market growth is being supported by increasing awareness of gut health benefits and the continued expansion of seaweed farming, strengthening supply and sustainability across the value chain.

An emerging segment within the functional and health-focused food industry.

Lingonberry Powder Market Set for Strong Growth

The global lingonberry powder market is estimated at USD 354 billion in 2025 and is projected to reach USD 534.17 billion by 2035, growing at a CAGR of 4.2% from 2026 to 2035.

This growth is fueled by increasing consumer awareness of the health benefits of lingonberries, which are rich in antioxidants, vitamins, and bioactive compounds. As the demand for nutraceuticals, functional foods, and dietary supplements rises, lingonberry powder is emerging as a preferred ingredient for health-conscious consumers.

From smoothies and health shots to natural supplements, the versatility of lingonberry powder is helping it secure a key role in the global wellness and functional food industry.

#LingonberryPowder #Superfoods #FunctionalFoods #HealthTrends #MarketGrowth #Nutraceuticals

Wheatgrass Products Market Poised for Sustained Growth

The global wheatgrass products market is experiencing notable expansion, supported by increasing consumer awareness of plant-based nutrition and functional health benefits.

Key market insights:

Market size reached USD 66.15 billion in 2025
Expected to grow to USD 70.19 billion in 2026
Projected to reach USD 119.59 billion by 2035
CAGR of 6.1% (2026–2035)

This growth is primarily driven by rising awareness of the nutritional and health benefits of wheatgrass, including its role in wellness-focused diets and preventive health practices. Products such as wheatgrass powders, juices, and supplements continue to gain traction across health-conscious consumer segments.

As demand for natural and plant-derived functional ingredients increases globally, the wheatgrass products market is positioned as a key contributor to the evolving health and nutrition landscape.

#Wheatgrass #FunctionalFoods #PlantBasedNutrition #WellnessMarket #HealthTrends #GlobalMarket #NaturalProducts

Global Kombucha Market Shows Robust Long-Term Growth

The global kombucha market is experiencing significant expansion, supported by rising consumer interest in functional beverages and health-oriented lifestyles.

Market Highlights:
• Market size reached USD 4.86 billion in 2025
• Expected to grow from USD 5.52 billion in 2026
• Forecasted to reach USD 17.39 billion by 2035
• Exhibiting a strong CAGR of 13.6% during 2026–2035

Key Growth Drivers:
• Continuous product innovation in kombucha beverages and related offerings
• Increasing awareness of health benefits, including digestive and wellness support
• Growing global demand for natural, fermented, and functional drinks
• Expanding consumer base focused on preventive health and nutrition

As kombucha evolves beyond a niche category, it is becoming a mainstream beverage choice across global markets. The industry outlook highlights strong opportunities for manufacturers, investors, and stakeholders aligned with health-driven innovation.

The future of fermented beverages looks promising.

#KombuchaMarket #GlobalMarketTrends #FunctionalBeverages
#HealthAndWellness #FoodAndBeverageIndustry
#MarketInsights #GlobalGrowth

Natural Food Colorants Market to Register Steady Growth Through 2034

The global natural food colorants market was valued at USD 1.92 billion in 2024 and is expected to grow from USD 2.06 billion in 2025 to nearly USD 3.96 billion by 2034, recording a CAGR of 7.5% during the forecast period.

Market growth is supported by the rising preference for natural and clean-label products, along with increasing awareness of the potential health benefits of natural colorants. Consumers are shifting away from synthetic additives, driving demand for colorants derived from fruits, vegetables, and plant-based sources.

Industry experts note that the expansion of natural food and beverage formulations and regulatory support for clean ingredients are further strengthening the adoption of natural food colorants across global markets.

Lipid Nutrition Market Outlook (2026–2035)

The global lipid nutrition market was valued at USD 13.88 billion in 2025 and is projected to grow significantly during the forecast period. The market size is expected to rise from USD 15.40 billion in 2026 to approximately USD 39.20 billion by 2035, registering a compound annual growth rate (CAGR) of 10.94% from 2026 to 2035.

Market growth is driven by increasing awareness of the health benefits of omega-3 fatty acids, including cardiovascular, cognitive, and immune health support. Rising consumer focus on preventive healthcare has accelerated demand for functional foods, dietary supplements, and fortified products containing lipid-based ingredients.

About Towards FnB

Towards FnB connects food and beverage innovations with intelligence to help global brands tackle their most challenging problems. With over 20 years of expertise, we provide data-driven insights, emerging trends, and strategic solutions that empower businesses in the food and beverage industry. Our tailored reports, in-depth analysis, and actionable strategies help clients stay ahead of the competition and boost profitability.

We offer comprehensive market insights, focusing on sustainability, innovation, and consumer behavior, to help businesses navigate the dynamic food and beverage landscape.

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https://www.zerotoxins.com/post/are-seed-oils-bad-for-you

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